The streaming battle is on! It looks like Amazon acquired the and domain names within the last few days. and both forward to, a landing page directing people to click through to Both of these domain names are now registered to DNStination Inc., the Whois privacy proxy service for MarkMonitor. Because of Whois privacy, it is not possible to independently confirm that Amazon acquired the domain names, but that seems to be the case.

Prior to the change of registrant to DNStination Inc., and were registered to Contrib, a company led by domain investor and industry veteran Chad Folkening. It appears the domain names had been listed for sale, but I do not see an asking price. Several years ago, was being brokered by Mark Daniel of Domain Holdings. Incidentally, Chad Folkening was a Co-Founder of Domain Holdings. I reached out to Chad via email to see if he can comment on the sale price, and if he can, I will provide an update.

Last week, I shared that Google acquired the domain name for an undisclosed amount. Interestingly, it appears that Google also used MarkMonitor and its DNStination Inc. privacy service to acquire that domain name for an undisclosed amount.

Lately, it seems like Google, Amazon, Apple, Microsoft, Verizon, NetFlix, and other tech companies are all working on various streaming services for television, video, music, gaming, and more. When it comes to streaming and domain names, it looks like Google and Amazon are in the lead.

Credit for noticing this first goes to Jamie Zoch, who shared the news on Twitter. I saw that changed registrants to DNStination, Inc. in my morning Registrant Alert email from DomainTools, but it did not include